TY  - BOOK
AU  - Godin,Seth
AU  - Gladwell,Malcolm
TI  - Unleashing the SUPER Ideavirus
SN  - 0970309902
U1  - 658.8 
PY  - 2010///
CY  - [Washington D.C.]
PB  - Vook
KW  - Estrategias del marketing
KW  - Análisis de mercadeo
KW  - Mercadeo
N1  - Disponible Kindle
N2  - Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, best-selling Author Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread
ER  -