TY  - BOOK
AU  - Ries,Al
AU  - Trout,Jack
TI  - Positioning: the battle for your mind 
SN  - 0071373586
U1  - 658.8 
PY  - 2001///
CY  - New York
PB  - McGraw\Hill
KW  - Posicionamiento (Publicidad)
KW  - Planeación de mercadeo
KW  - Mercadeo
N1  - How to be seen and heard in the overcrowded marketplace\\Cover; Incluye índice
ER  -