TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne Renee
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant 
SN  - 1591396190
U1  - 658.802 
PY  - 2005///
CY  - Boston, MA
PB  - Harvard Business School Press
KW  - Estrategias de mercadeo
KW  - Mercadeo
KW  - Segmentación del mercado
KW  - Administración de mercadeo
KW  - Productos nuevos
N1  - Incluye índice y referencias bibliográficas; Creating blue oceans \\ Analytical tools and frameworks \\ Reconstruct market boundaries \\ Focus on the big picture, not the numbers \\ Reach beyond existing demand \\ Get the strategic sequence right \\ Overcome key organizational hurdles \\ Build execution into strategy \\ The sustainability and renewal of blue ocean strategy
UR  - http://www.loc.gov/catdir/toc/ecip0422/2004020857.html
ER  -