TY  - BOOK
AU  - Godin,Seth
TI  - Unleashing the ideavirus: stop marketing at people! turn your ideas into epidemics by helping your customers do the marketing for you 
SN  - 0786887176
U1  - 658.8 
PY  - 2001///
CY  - New York
PB  - Hyperion
KW  - Planeación mercadeo
KW  - Mercadeo
KW  - Comunicación en mercadeo
KW  - Promoción de ventas
KW  - Mercadeo directo
N1  - Includes index
UR  - http://www.loc.gov/catdir/enhancements/fy1401/2001024492\b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1203/2001024492\d.html
ER  -