TY  - BOOK
AU  - Trout,Jack
TI  - Trout on strategy: capturing mindshare, conquering markets 
SN  - 0071437940
U1  - 658.8 
PY  - 2004///
CY  - New York
PB  - McGraw\Hill
KW  - Estrategias de mercadeo
KW  - Estrategias gerenciales
KW  - Mercadeo
KW  - Management
KW  - Planificación estratégica
N1  - Includes index; Strategy is all about survival \\ Strategy is all about perceptions \\ Strategy is all about being different \\ Strategy is all about competition \\ Strategy is all about specialization \\ Strategy is all about simplicity \\ Strategy is all about leadership \\ Strategy is all about reality
UR  - http://www.loc.gov/catdir/bios/mh042/2003027640.html
UR  - http://www.loc.gov/catdir/description/mh041/2003027640.html
UR  - http://www.loc.gov/catdir/toc/ecip0412/2003027640.html
ER  -