TY  - BOOK
AU  - Shank,Matthew D.
TI  - Sports marketing: a strategic perspective 
SN  - 0131440772
U1  - 658.838796 
PY  - 2005///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Deportes
KW  - Aspectos economicos
KW  - Estados Unidos
KW  - Mercadeo
KW  - Comportamiento del consumidor
KW  - Deportes -- Economic aspects -- United States
KW  - Deportes -- United States -- Marketing
N1  - Includes bibliographical references and index
ER  -