Destination branding : creating the unique destination proposition / Nigel Morgan and Annette Pritchard, Roger Pride.

By: Morgan Nigel [autor.]Contributor(s): Pride, Roger | Pritchard, AnnetteMaterial type: TextTextLanguage: English Publisher: Amsterdam : Elsevier Butterworth\Heinemann, 2004Edition: Second editionDescription: xx, 314 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0750659696; 9780750659697Subject(s): Ciudades -- Comercio | Comercio Turístico | Turismo | Turismo -- Mercadeo | Ciudades y pueblos -- PromociónDDC classification: 658.827
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Incluye referencias bibliográficas (p. 299\305)

Reimpresión 2007.

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