Destination branding : creating the unique destination proposition / Nigel Morgan and Annette Pritchard, Roger Pride.
Material type: TextLanguage: English Publisher: Amsterdam : Elsevier Butterworth\Heinemann, 2004Edition: Second editionDescription: xx, 314 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0750659696; 9780750659697Subject(s): Ciudades -- Comercio | Comercio Turístico | Turismo | Turismo -- Mercadeo | Ciudades y pueblos -- PromociónDDC classification: 658.827Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros |
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.827 / M847d (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101004516 |
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Incluye referencias bibliográficas (p. 299\305)
Reimpresión 2007.
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