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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

By: Keller, Kevin Lane, 1956-.
Material type: TextTextPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008Edition: 3rd ed.Description: xxi, 692 páginas : ilustraciones; 27 cm.ISBN: 0131888595 (casebound); 9780131888593; 9780131888593 (casebound).Subject(s): Productos de marca registrada | Marcas de empresas | Productos nuevos -- Administración | Imagen y diseño corporativo | EME_Ciclo II | EME_Ciclo II_Portafolio de marcas y brandingDDC classification: 658.827 Online resources: Table of contents only
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Includes bibliographical references and index

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