Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Keller, Kevin Lane, 1956- [autor.]Material type: TextTextLanguage: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008Edition: Third editionDescription: xxi, 692 páginas : ilustraciones ; 27 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0131888595; 9780131888593; 9780131888593Subject(s): Productos de marca registrada | Marcas de empresas | Productos nuevos -- Administración | Imagen y diseño corporativo | EME_Ciclo II | EME_Ciclo II_Portafolio de marcas y brandingDDC classification: 658.827 Online resources: Table of contents only
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Includes bibliographical references and index.

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