Microeconomics for MBAs : the economic way of thinking for managers / Richard B. McKenzie, Dwight R Lee.
Material type:
TextLanguage: English Publisher: Cambridge, MA : Cambridge University Press, 2006Description: xxv, 689 páginas : ilustraciones + incluye 1 CD ROMContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0521859816; 9780521859813Subject(s): Microeconomía -- Administración de empresas | Economía gerencial | Administración industrialDDC classification: 330.1 / | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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CD-ROM
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
Audiovisual | 330.1 / M478m 2006 (Browse shelf(Opens below)) | Ej. 1 | Available | 7106000200 | ||
Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 330.1 / M478m (Browse shelf(Opens below)) | Ej. 1 | Available | 7101014670 |
Incluye referencias bibliográficas e índice.
1. Microeconomics: a way of thinking about business ; 2. Competitive product markets and firm decisions ; 3. Principles of rational behaviour at work in society and business ; 4. The logic of group behaviour in business and elsewhere ; 5. Government controls: how management incentives are affected ; 6. Reasons for firm incentives ; 7. Consumer choice and demand in traditional and network markets ;8. Product costs and business decisions ; 9. Production cost short run and long run ; 10. Firm production under idealized competitive conditions ; 11. Monopoly power and firm pricing decisions ; 12. Firm strategy under imperfectly competitive market conditions and under government regulations ; 13. Competitive and monopsonistic labor markets ; 14. Problems in collective decision making ; 15. International trade and finance.
Anx.1 : CD módulos del profesor McKenzie hablando informalmente con los estudiantes, y aclara las complejas líneas de argumentación, además de actuar como una ayuda de revisión.
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