Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear ; James R. Taylor ; traducción Antonio José Godoy ; revisión técnica Juan Gonzalo Londoño J.

By: Kinnear, Thomas C [autor.]Contributor(s): Godoy, Antonio José [traductor] | Londoño J., Juan Gonzalo | Taylor, James RMaterial type: TextTextLanguage: Spanish Original language: English Publisher: México ; Bogotá : McGraw\Hill Latinoamericana, 1981Edition: 2a editionDescription: 737 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9684224532Subject(s): Mercadeo -- InvestigacionesDDC classification: 658.83
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Título original Marketing research. An applied approach.

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