Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.
Material type:
TextLanguage: English Publisher: [Washington D.C.] : Pearson, 2013Edition: 4ta ediciónDescription: 562 páginas : ilustraciones, láminas fotografíasContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780132664257Subject(s): Productos de marca registrada -- Administración | Marcas de empresas | Productos nuevos -- Marca -- Administración | Imagen y diseño corporativoDDC classification: 658.827
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.827 / K291s (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101019579 | ||
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Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.827 / K291s (Browse shelf(Opens below)) | Ej. 2 | 2 | Available | 7101019578 |
Total holds: 0
Browsing Biblioteca CESA shelves, Shelving location: Piso 1, Collection: General Close shelf browser (Hides shelf browser)
| 658.827 / K171m la marca : motor de la competitividad de las empresas y del crecimiento de la economía / | 658.827 / K291a 2008 Administracion estrategica de marca : branding / | 658.827 / K291s Strategic brand management : building, measuring and managing brand equity / | 658.827 / K291s Strategic brand management : building, measuring and managing brand equity / | 658.827 / K291s Strategic brand management : building, measuring and managing brand equity / | 658.827 / K291s1 2008 Strategic brand management : building, measuring, and managing brand equity / | 658.827 / K29s 2020 Strategic brand management : building, measuring, and managing brand equity / |
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