The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi.

By: Marconi, Joe [autor.]Contributor(s): American Marketing AssociationMaterial type: TextTextLanguage: English Publisher: Lincolnwood, Ill : NTC Business Books, 2000Description: xv, 247 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0844222577Subject(s): Investigación de mercados | Marcas de empresas | Productos nuevos | Imagen y diseño corporativoDDC classification: 658.827 Online resources: Publisher description | Table of contents
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General 658.827 / M321b (Browse shelf(Opens below)) Ej. 1 1 Available 7101011435
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At head of title: American Marketing Association.

Includes bibliographical references (p. 237\240) and index.

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