Integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn.
Material type:
TextLanguage: English Publisher: Lincolnwood, Ill : NTC Business Books, 1993Description: xvii, 218 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0844233633Subject(s): Planeación de mercadeo | Estrategias de mercadeo | Mercadeo | Comunicación en mercadeoDDC classification: 658.802 Online resources: Contributor biographical information | Publisher description | Table of contents
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
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General | 658.802 / S387i (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101011407 |
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| 658.802 / R221g 1991 El gran giro de la mercadotecnia : la era del individuo y cómo beneficiarse con ella / | 658.802 / R696t Transferencia de conocimiento en las relaciones inter\organizacionales de marketing / | 658.802 / R813c Cases strategic marketing / | 658.802 / S387i Integrated marketing communications / | 658.802 / S713m 2013 Marketing analytics : strategic models and metrics / | 658.802 / S973c Cases in strategic marketing. | 658.802 / T669b The business of database marketing / |
Includes index.
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