Advertising : principles & practice / William Wells, John Burnett, Sandra Morarity.
Material type: TextLanguage: English Publisher: Upper Saddle River, NJ : Prentice Hall, 2000Edition: Fifth editionDescription: xviii, 562 páginas : ilustraciones ; 28 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0130835714Subject(s): Planificación de los medios de publicidad | Publicidad | Comunicación en mercadeo | Publicidad comercial artísticaDDC classification: 659.11Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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659.11 / T859n The new positioning : the latest on the worlds \1 business strategy / | 659.11 / W453a Advertising : principles and practice / | 659.11 / W453a Advertising : principles and practice / | 659.11 / W453a Advertising : principles & practice / | 659.11 / W453a1 1998 Advertising : principles & practice / | 659.11 / W453p Publicidad : principios y práctica / | 659.11 / W667p 2013 Public relations writing and media techniques / |
Includes bibliographical references and index.
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