Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.

By: Keller, Kevin Lane, 1956- [autor.]Material type: TextTextLanguage: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1998Description: xxv, 635, 118 páginas sin numerar : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0131201158Subject(s): Investigación de mercados | Marcas de empresas | Productos nuevos | Imagen y diseño corporativoDDC classification: 658.827
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Includes bibliographical references and index.

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