Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.
Material type: TextLanguage: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1998Description: xxv, 635, 118 páginas sin numerar : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0131201158Subject(s): Investigación de mercados | Marcas de empresas | Productos nuevos | Imagen y diseño corporativoDDC classification: 658.827Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|---|
Libros |
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.827 / K291s (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101011139 |
Total holds: 0
Browsing Biblioteca CESA shelves, Shelving location: Piso 1, Collection: General Close shelf browser (Hides shelf browser)
658.827 / K171l 2012 The luxury strategy : break the rules of marketing to build luxury brands / / | 658.827 / K171m la marca : motor de la competitividad de las empresas y del crecimiento de la economía / | 658.827 / K291a 2008 Administracion estrategica de marca : branding / | 658.827 / K291s Strategic brand management : building, measuring and managing brand equity / | 658.827 / K291s Strategic brand management : building, measuring and managing brand equity / | 658.827 / K291s Strategic brand management : building, measuring and managing brand equity / | 658.827 / K291s1 2008 Strategic brand management : building, measuring, and managing brand equity / |
Includes bibliographical references and index.
There are no comments on this title.