Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
Material type:
TextLanguage: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1998Edition: Eighth editionDescription: xii, 723 páginas : ilustraciones, mapas ; 28 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0136328601Subject(s): Planeación de mercadeo | Estrategias de mercadeo | Mercadeo -- Casos prácticos | Mercadeo -- Toma de decisiones | Administración de mercadeo | Mercadeo -- Decision making -- Case studies | Mercadeo -- Management -- Case studiesDDC classification: 658.802
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General | 658.802 / K39s (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101010874 |
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| 658.802 / J62p 2020 Principles and practice of marketing / | 658.802 / K394s Strategic marketing problems : cases and comments / | 658.802 / K394s Strategic marketing problems : cases and comments / | 658.802 / K39s Strategic marketing problems : cases and comments / | 658.802 / K874m 2008 Museum strategy and marketing : designing missions, building audiences, generating revenue and resources / | 658.802 / K87d 1996 Dirección de mercadotecnia : análisis, planeación, implementación y control / | 658.802 / L216s 2018 Storytelling : como estrategia de comunicación / |
Includes bibliographical references and indexes.
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