The marketing matrix : how the corporation gets its power - and how we can reclaim it / Gerard Hastings.
Material type:
TextLanguage: English Publisher: [Washington D.C.] : Routledge, 2013Description: 203 páginas : fotografíasContent type: texto Media type: sin mediación Carrier type: volumenISBN: 978041567861Subject(s): Consumo (Economia) | Mercadeo -- Administración | Comportamiento del consumidorDDC classification: 658.834
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.834 / H357m (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101019557 |
Total holds: 0
Browsing Biblioteca CESA shelves, Shelving location: Piso 1, Collection: General Close shelf browser (Hides shelf browser)
| 658.834 / G751m Marketing croscultural / | 658.834 / H236h 2008 Handbook of consumer psychology / | 658.834 / H241p Primal branding : create zealots for your brand, your company, and your future / | 658.834 / H357m The marketing matrix : how the corporation gets its power - and how we can reclaim it / | 658.834 / H393c Comportamiento del consumidor : repercusiones en la estrategia de marketing / | 658.834 / H393c Comportamiento del consumidor : construyendo estrategias de marketing / | 658.834 / H565c Consumiendo : introducción al consumo y al consumidor colombiano / |
Incluye índice (p.195-203)
Incluye bibliografía (p.185-194)
Sala Mercadeo.
There are no comments on this title.