Estrategia de marketing industrial / Frederick E. Webster, Jr.; traductor Rafael Felipe Ramímrez León.
Material type:
TextLanguage: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1994Description: xiv, 430 páginas : ilustraciones ; 21 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 8479781394Subject(s): Mercadeo industrial | Planeación de mercadeo | Estrategias de mercadeo | Mercadeo | Planificación del mercadeoDDC classification: 658.8
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| 658.8 / W516m Marketing para todos / | 658.8 / W520s 2015 Strategic marketing : creating competitive advantage / | 658.8 / W520s 2015 Strategic marketing : creating competitive advantage / | 658.8 / W526e Estrategia de marketing industrial / | 658.8 / W526i Industrial marketing strategy / | 658.8 / W538c Cómo crear un plan de marketing / | 658.8 / W538p Planeación de mercados : análisis, evaluación, estrategias / |
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Título original Industrial marketing strategy.
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