Cases in marketing management : issues for the 1990s / Charles L. Hinkle, Wesley J. Johnston, Esther F Lanigan.
Material type: TextLanguage: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1992Edition: Second editionDescription: xvii, 650 páginas : ilustraciones, mapas ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0131163515Subject(s): Mercadeo | Mercadeo -- Casos prácticos | Mercadeo -- Toma de decisiones | Administración de mercadeo | Mercadeo -- Management -- Case studiesDDC classification: 658.802Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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General | 658.802 / H663c (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101007988 |
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658.802 / H151n The new green consumer : Guide / | 658.802 / H191t 2015 The IMC handbook : readings & cases in integrated marketing communications / | 658.802 / H236h 2002 Handbook of marketing / | 658.802 / H663c Cases in marketing management : issues for the 1990s / | 658.802 / H893s Strategic database marketing / | 658.802 / J124s Strategic database marketing / | 658.802 / J24m Marketing strategy and uncertainty / |
Includes bibliographical references.
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