Pricing strategy : setting price levels, managing price discounts, & establishing price structures / Tim J. Smith Wiglaf Pricing.
Material type:
TextLanguage: English Publisher: South-Western Cengage Learning, Mason, Oh : 2012Edition: Primera ediciónDescription: xxii, 318 páginas ; 25 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780538480888Subject(s): Precios -- Teorías | Estrategia competitiva | Determinación de precios | Política de precios | Análisis de costosDDC classification: 658.816 | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General | 658.816 / SM642p 2012 (Browse shelf(Opens below)) | Ej.1 | Available (Sin restricciones) | 7109102297 |
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Part i: setting the price.1. Boundaries of a good price ; 2. Profit’s sensitivity to price ; 3. Consumer perception driven pricing ; 4. Price to value ; 5. Psychological influences to price sensitivity ; part ii: managing price variances ; 6. Price segmentation ; 7. Price promotions.8. Discount management ; part iii: establishing price structures ; 9. Price structures and multipart tariffs ; 10. Add-ons and accessories ; 11. Versioning ; 12. Bundling ; 13. Subscriptions and customer lifetime value ; 14. Yield management ; part iv: pricing strategy ; 15. Competition and pricing ; 16. Product life cycle pricing ; 17. Pricing decisions and the law.
Enfatiza la importancia de las partes interesadas en la toma de decisiones, destacando las compensaciones clave a considerar al elegir entre resultados opuestos. Este libro presenta instrucción cuantitativa y conceptos cualitativos, ayudándole a aprender sobre las influencias que deben guiar su toma de decisiones. Editor
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