The SOSTAC guide : To your perfect digital marketing plan / PR Smith
Material type:
TextLanguage: English Publisher: Estados Unidos : PR Smith 2022Edition: 8 editionDescription: 322 páginas 22 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9798735658344Subject(s): Mercadeo en internet | Estrategias del marketing digital | Marketing estratégico | Planeación de mercadeo | Planeación en mercadeoDDC classification: 658.8 | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / SO716 2022 (Browse shelf(Opens below)) | Ej.1 | Checked out | 2024-10-11 | 7109102025 | |
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Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / SO716 2022 (Browse shelf(Opens below)) | Ej.2 | Available (Sin restricciones) | 7109102026 |
Browsing Biblioteca CESA shelves, Shelving location: Novedades, Collection: General Close shelf browser (Hides shelf browser)
| 658.514 / M257e 2023 Empresas y entidades que construyen : transformando desde la ciencia y las empresas / | 658.575 / P618m 2020 Makers : cómo transformar ideas en productos en estos tiempos / Jules Piere ; traducción Mónica Ibarra Casado / | 658.785 / C957g 2017 Gestión de inventarios : COML0210 Gestión y control del aprovisionamiento / | 658.8 / SO716 2022 The SOSTAC guide : To your perfect digital marketing plan / | 658.827 / G633c 2014 Cómo vender su marca personal : conéctese con los demás y encuentre nuevas oportunidades / | 658.827 / W492l 2006 El libro negro de las marcas : el lado oscuro de las empresas globales / | 658.83 / N899e 2024 10.000 empresas : Vademécum de mercados 2024 / |
Chapter 1. Situation analysis ; Chapter 2. Objectives ; Chapter 3. Strategy ; Chapter 4. Tactics ; Chapter 5. Actions ; Chapter 6. Control.
The book is aimed at anyone involved in digital marketing, or marketing, or just interested in digital marketing. Readers can see how it all fits together. More advanced marketers use it as a ‘dip in & out’ (e.g. the digital marketing strategy chapter), while less experienced marketers benefit from all six chapters and the many links to cutting-edge websites, digital tools and videos.
The 6 Chapters: Situation Analysis (where are we now?) Objectives (where are we going?) Strategy (how do we get there?) Tactics (details of strategy incl. marketing mix) Actions (checklists, guides, systems & internal marketing) Control (how do we know if we are going to get there?)
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