Principles of Marketing 6 /E / Philip Kotler and Gary Armstrong.
Material type:
FilmLanguage: English Publisher: [Washington D.C.] : Prentice Hall, 1994Description: 3 DVD's (132 minutos) : sonido, color ; 4 3/4 plgContent type: imagen bidimensional en movimiento Media type: video Carrier type: videodiscoSubject(s): Segmentación de mercados -- Videodiscos | Planeación de mercadeo -- Videodiscos | Análisis de mercadeo -- Videodiscos | Mercadeo -- Administración -- VideodiscosDDC classification: 658.8 | Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
DVD
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
Audiovisual | 658.8 / K87pr 1994 (Browse shelf(Opens below)) | v.2 | Ej.1 | Available (Sin restricciones) | 7107006834 | ||
|
DVD
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
Audiovisual | 658.8 / K87pr 1994 (Browse shelf(Opens below)) | v.3 | Ej.1 | Available (Sin restricciones) | 7107006835 |
v.1 (Part I -3) Chapters 1-12. ; v.2 Part 4 ; v.3. (Part 5 -6) Chapters 23-29.
Colaboradores: Gary Armstrong.
Producción y planeación de mercadeo.
DVD.
En Inglés.
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