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Converted : the data-driven way to win customer's hearts / Neil Hoyne.

By: Hoyne, Neil [autor.]Material type: TextTextLanguage: English Publisher: Nueva York : Penguin Random House, 2022Copyright date: ©2022Edition: Primera ediciónDescription: xix, 218 páginas : ilustraciones, gráficas ; 19 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780593420652Subject(s): Fidelización de clientes -- Herramientas | Relaciones con los clientes | Planificación estratégica -- Servicio al cliente | Mercadeo en internet -- Servicio al cliente | Cambio organizacional -- Servicio al clienteDDC classification: 658.812
Contents:
Part One. Conversations ; 1. Let's talk ; 2. Starting simple ; 3. Ask questions ; 4. Embrace human nature ; 5. Take a hint ; 6. Guide the Conversation ; Part Two. Relationships ; 7. Let's talk abount your friends ; 8. Knowing where things stand ; 9. Meet better people ; 10. Accept people for who they are ; 11. Make it work or say goodbye ; 12. Listen to the right voices ; 13. Get out there ; Part Three. Self-improvement ; 14. Let's talk abount you ; 15. Take small steps forward ; 16. Try a career in politics ; 17. Unleash the testers ; 18. Be faithful but not blind ; 19. Fieled a winning team.
Abstract: Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and of data. And in the end, they watch their competition sprint ahead. But what if you could build a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers like them? In Converted, Neil Hoyne shows you how to leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. editor.
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General 658.812 / H867 2022 (Browse shelf(Opens below)) Ej.1 Available (Sin restricciones) 7109101224
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Incluye índice (211-218)

Part One. Conversations ; 1. Let's talk ; 2. Starting simple ; 3. Ask questions ; 4. Embrace human nature ; 5. Take a hint ; 6. Guide the Conversation ; Part Two. Relationships ; 7. Let's talk abount your friends ; 8. Knowing where things stand ; 9. Meet better people ; 10. Accept people for who they are ; 11. Make it work or say goodbye ; 12. Listen to the right voices ; 13. Get out there ; Part Three. Self-improvement ; 14. Let's talk abount you ; 15. Take small steps forward ; 16. Try a career in politics ; 17. Unleash the testers ; 18. Be faithful but not blind ; 19. Fieled a winning team.

Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and of data. And in the end, they watch their competition sprint ahead. But what if you could build a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers like them? In Converted, Neil Hoyne shows you how to leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. editor.

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