Entrepreneurship : strategies and resources / Marc J. Dollinger.

By: Dollinger, Marc J [autor.]Material type: Text

TextLanguage: English Publisher: Homewood, Illinois : Austen Press, 1995Copyright date: ©1995Edition: Primera ediciónDescription: xxvii, 702 páginas : Ilustraciones, gráficos ; 26 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780256119084; 0256119805Subject(s): Emprendimiento -- Enseñanza. -- Teorías | Espíritu empresarial | Nuevas empresas -- Mercadeo -- Finanzas | Canales de comercialización | Emprendedores | Aptitud creadora en los negociosDDC classification: 658.04

Contents:

Chapter 1. A Framework for Entrepreneurship ; Chapter 2. The resourse-based theory of entrepreneurship ; Chapter 3. Personal resourse bases of entrepreneurship ; Chapter 4. The macroenvironment for entrepreneurship ; Chapter 5. The competitive environment ; Chapter 6. The international environment ; Chapter 7. Entrepreneurial strategies ; Chapter 8. The business plan ; Chapter 9. Marketing the new venture ; Chapter 10. Elements of new venture finance ; Chapter 11. Securing investors and structuring the deal ; Chapter 12. Creating the organization ; Chapter 13. Intrapreneurship and franchising ; Chapter 14. Entrepreneurship in family businesses and not-for-profit organizations ; Chapter 15. Entrepreneurial skills.

Abstract: Entrepreneurship : Strategies and Resources presents both the content and the proces of entrepreneurship . My first goal was to offer a comprehensive presentation of the bes of current theory and practice . I have always felt that we needed to be more analytica in teaching entrepreneurship . We need to offer a framework for cause - and - effect con ditions , and we need to be able to demonstrate that we can make predictions about the phenomenon . Without predictions , we have little basis for the study of entrepreneur ship : every situation would be unique , and we could not generalize to the next situation or learn anything. autor.

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Libros	Biblioteca CESA Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co Piso 1	General	658.04 / D665 1995 (Browse shelf(Opens below))	Ej.1	Available (Sin restricciones)		7109101137

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Entrepreneurship : Strategies and Resources presents both the content and the proces of entrepreneurship . My first goal was to offer a comprehensive presentation of the bes of current theory and practice . I have always felt that we needed to be more analytica in teaching entrepreneurship . We need to offer a framework for cause - and - effect con ditions , and we need to be able to demonstrate that we can make predictions about the phenomenon . Without predictions , we have little basis for the study of entrepreneur ship : every situation would be unique , and we could not generalize to the next situation or learn anything. autor.

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