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Scaling lean : mastering the key metrics for startup growth / Ash Maurya.

By: Maurya, Ash [autor.]Material type: TextTextLanguage: English Publisher: Portfolio Penguin, 2016Copyright date: ©2016Edition: Primera ediciónDescription: ix, 290 páginas : Ilustraciones, gráficos ; 20 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780241279243Subject(s): Planificación estratégica | Crecimiento empresarial | Microempresas -- Planificación -- Crecimiento | Eficacia organizacional | Liderazgo empresarialDDC classification: 658.4012
Contents:
Chapter 1. Traction is the goal ; Chapter 2. The back-of-the-envelope business model test ; Chapter 3. Build a traction model ; Chapter 4. The customer factory blueprint ; Chapter 5. Benchmark your customer factory ; Chapter 6. Finding constraints ; Chapter 7. The art of the scientist ; Chapter 8. Seven habits for highly effective experiments ; Chapter 9. Dealing with failure ; Chapter 10. Avoid curse of specialization ; Chapter 11. Hold yourself accountable.
Abstract: Scaling Lean offers an invaluable blueprint for mod­eling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong. Ash Maurya, a serial entrepreneur and author of the startup cult classic Running Lean, pairs real-world examples of startups like Airbnb and Hubspot with techniques from the manufacturing world in this tacti­cal handbook for scaling with maximum efficiency and efficacy. This is vital reading for any startup founder graduating from the incubator stage. editor.
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Incluye índice (275-290)

Chapter 1. Traction is the goal ; Chapter 2. The back-of-the-envelope business model test ; Chapter 3. Build a traction model ; Chapter 4. The customer factory blueprint ; Chapter 5. Benchmark your customer factory ; Chapter 6. Finding constraints ; Chapter 7. The art of the scientist ; Chapter 8. Seven habits for highly effective experiments ; Chapter 9. Dealing with failure ; Chapter 10. Avoid curse of specialization ; Chapter 11. Hold yourself accountable.

Scaling Lean offers an invaluable blueprint for mod­eling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong. Ash Maurya, a serial entrepreneur and author of the startup cult classic Running Lean, pairs real-world examples of startups like Airbnb and Hubspot with techniques from the manufacturing world in this tacti­cal handbook for scaling with maximum efficiency and efficacy. This is vital reading for any startup founder graduating from the incubator stage. editor.

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