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Making innovation work : how to manage it, measure it, and profit from it / Tony Davila, Marc J. Epstein, Robert D. Shelton.

By: Davila, Tony [autor.]Contributor(s): Epstein, Marc J [autor.] | Shelton, Robert D [autor.]Material type: TextTextLanguage: English Publisher: Nueva Jersey : Pearson Education, 2013Copyright date: ©2013Edition: Primera ediciónDescription: lii, 348 páginas : ilustraciones ; 23 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780133092585Subject(s): Innovación empresarial -- Administración | Cambio organizacional -- Herramientas | Administración de empresas -- Innovaciones tecnológicas | Éxito en los negocios -- Herramientas | Aptitud creadora en los negocios | Estrategias empresariales -- HerramientasDDC classification: 658.4063
Contents:
Chapter 1. Driving success : how you innovate determines what you innovate ; Chapter 2. Mapping innovation : what is innovation and how do you leverage it? ; Chapter 3. Choosing your destiny : how to design a winning innovation strategy ; Chapter 4. Organizing for innovation : how to structure a company for innovation ; Chapter 5. Management systems : designing the process of innovation ; Chapter 6. Illuminating the pathway : how to measure innovation ; Chapter 7. Rewarding innovation : how to design incentives to support innovation ; Chapter 8. Learning innovation : how do organizations become better at innovating? ; Chapter 9. Cultivating innovation : how to design a winning culture ; Chapter 10. Conclusion : applying the innovation rules to your organization.
Abstract: Making Innovation Work, updated edition offers a pioneering, proven start-to-finish process for driving sustained growth from innovation. The authors draw on unsurpassed innovation consulting experience, and the most thorough review of innovation research ever performed. Their techniques have been proven at top companies ranging from HP to Toyota. Here, they demonstrate what works, what doesn't, and how to use all your tools to maximize the value of innovation investments. editor.
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General 658.4063 / D259 2013 (Browse shelf(Opens below)) Ej.1 Available (Sin restricciones) 7109101153
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Incluye bibliografía (307-328)

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Chapter 1. Driving success : how you innovate determines what you innovate ; Chapter 2. Mapping innovation : what is innovation and how do you leverage it? ; Chapter 3. Choosing your destiny : how to design a winning innovation strategy ; Chapter 4. Organizing for innovation : how to structure a company for innovation ; Chapter 5. Management systems : designing the process of innovation ; Chapter 6. Illuminating the pathway : how to measure innovation ; Chapter 7. Rewarding innovation : how to design incentives to support innovation ; Chapter 8. Learning innovation : how do organizations become better at innovating? ; Chapter 9. Cultivating innovation : how to design a winning culture ; Chapter 10. Conclusion : applying the innovation rules to your organization.

Making Innovation Work, updated edition offers a pioneering, proven start-to-finish process for driving sustained growth from innovation. The authors draw on unsurpassed innovation consulting experience, and the most thorough review of innovation research ever performed. Their techniques have been proven at top companies ranging from HP to Toyota. Here, they demonstrate what works, what doesn't, and how to use all your tools to maximize the value of innovation investments. editor.

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