The startup way : how modern companies use entrepreneurial management to transform culture & drive long-term growth / Eric Ries.

Incluye ilustraciones y gráficas.

Incluye referencias bibliográficas.

Chapter 1. Respect the past, invent the future: creating the modern company ; Chapter 2. Entrepreneurship: the missing function ; Chapter 3. A startup state of mind ; Chapter 4. Lessons from the lean startup ; Chapter 5. A management system for innovation at scale ; Chapter 6. Phase one: critical mass ; Chapter 7. Phase two: scaling up ; Chapter 8. Phase three: deep systems ; Chapter 9. Innovation accounting ; Chapter 10. A unified theory of entrepreneurship ; Chapter 11. Toward a pro-entrepreneurship public policy.

Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century. In The Lean Startup, Eric Ries laid out the practices of successful startups - building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. editor.