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Managing by the numbers : a commonsense guide to understanding and using your company's financials / Chuck Kremer, Ron Rizzuto, with John Case.

By: Kremer, Chuck [autor.]Contributor(s): Rizzuto, Ron | Case, John, |d 1944-Material type: TextTextLanguage: English Publisher: Cambridge : Perseus Pub., 2000Description: xv, 198 páginas : ilustraciones ; 23 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780738202563; 0738202568Subject(s): Administración financiera | Empresas -- Finanzas | Informes corporativos | Análisis de datos -- Administración | Análisis financiero | Informes corporativosDDC classification: 658.15
Contents:
Pt. 1. All you really need to know about financial statements. 1. Two words on accounting ; 2. The balance sheet ; 3. The income statement ; 4. Cash flow ; Pt. 2. Understanding the big picture. 5. The three bottom lines ; 6. The financial scoreboard ; Pt. 3. Financial analysis to boost performance. 7. The three financial goals ; 8. Managing for optimum performance: net profit ; 9. Managing for optimum performance: operating cash flow ; 10. Managing for optimum performance: return on assets ; 11. Ratio magic ; 12. Forward-looking financials ; Epilogue ; Appendix 1. SOHO equipment: the complete financials ; Appendix 2. Tips on converting your company's financials to the financial scoreboard ; Appendix 3: Our (nonsacred) financial glossary and why you need a sacred one ; Appendix 4. A guide to ratios ; Appendix 5. A history of the Mobley matrix / by Louis B. Mobley ; About the authors.
Abstract: Everyone interested in building a stronger business needs to understand and use the information captured in financial statements. In Managing by the Numbers , business education and accounting experts Chuck Kremer and Ron Rizzuto team up with open-book management authority John Case to demystify the numbers. They present a practical, common-sense approach to reading financial statements and to managing the three bottom lines of business financial performance: net profit, operating cash flow, and return on assets.
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Pt. 1. All you really need to know about financial statements. 1. Two words on accounting ; 2. The balance sheet ; 3. The income statement ; 4. Cash flow ; Pt. 2. Understanding the big picture. 5. The three bottom lines ; 6. The financial scoreboard ; Pt. 3. Financial analysis to boost performance. 7. The three financial goals ; 8. Managing for optimum performance: net profit ; 9. Managing for optimum performance: operating cash flow ; 10. Managing for optimum performance: return on assets ; 11. Ratio magic ; 12. Forward-looking financials ; Epilogue ; Appendix 1. SOHO equipment: the complete financials ; Appendix 2. Tips on converting your company's financials to the financial scoreboard ; Appendix 3: Our (nonsacred) financial glossary and why you need a sacred one ; Appendix 4. A guide to ratios ; Appendix 5. A history of the Mobley matrix / by Louis B. Mobley ; About the authors.

Everyone interested in building a stronger business needs to understand and use the information captured in financial statements. In Managing by the Numbers , business education and accounting experts Chuck Kremer and Ron Rizzuto team up with open-book management authority John Case to demystify the numbers. They present a practical, common-sense approach to reading financial statements and to managing the three bottom lines of business financial performance: net profit, operating cash flow, and return on assets.

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