MKTG : principles of marketing / Charles W. Lamb, Joseph F. Hair y Carl McDaniel.
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TextLanguage: English Publisher: Boston, Massachusetts : Cengage Learning, 2019Edition: Twelfth edition / studentDescription: vii, 410, 40 páginas sin numerar : ilustraciones, gráficas, fotografías ; 26 cm + 1 folleto acceso digitalContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9781337407595Subject(s): Administración de mercadeo | Análisis de mercadeo | Investigación de mercadeo | Segmentación de mercados | Redes sociales y mercadeo | Canales de comercialización | Adm_Mercadeo | Adm_Mercadeo_Principios de mercadeo | Adm_Mercadeo_Principles of marketingDDC classification: 658.834 Online resources: Recurso digital | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
Reserva | 658.834 / L218m5 2019 (Browse shelf(Opens below)) | Ej.1 | Available | 7101027765 | ||
Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.834 / L218m5 2019 (Browse shelf(Opens below)) | Ej.2 | Available | 7101027764 |
Browsing Biblioteca CESA shelves, Shelving location: Piso 1, Collection: General Close shelf browser (Hides shelf browser)
| 658.834 / H868co Comportamiento del consumidor / | 658.834 / L218m 1998 Marketing / | 658.834 / L218m 1998 Marketing / | 658.834 / L218m5 2019 MKTG : principles of marketing / | 658.834 / L218mk MKTG 7 / | 658.834 / L218mk MKTG 7 / | 658.834 / L218mk 2014 MKTG : student edition / |
Incluye índice.
Disponible en digital edición español.
Part 1. The world of marketing ; 1. An overview of marketing ; 2. Strategic planning for competitive advantage ; 3. Ethics and social responsibility ; 4. The marketing environment ; 5. Developing a global vision ; Part 2. Analyzing market opportunities ; 6. Consumer decision making ; 7. Business marketing ; 8. Segmenting and targeting markets ; 9. Marketing research ; Part 3. Product decisions ; 10. Product concepts ; 11. Developing and managing products ; 12. Services and nonprofit organization marketing ; Part 4. Distributions decision ; 13. Supply chain management and marketing channels ; 14. Retailing ; Part 5. Promotion and communication strategies ; 15. Marketing communications ; 16. Adversiting, public relations ; and sales promotion ; 17. Personal selling and sales management ; 18. Social media and marketing ; Part 6. Pricing decisions ; 19. Princing concepts.
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