What the dog saw and other adventures / Malcolm Gladwell.

Part 1. Obsessives, Pioneers, and Other Varieties of Minor Genius: "To a Worm in Horseradish, The world is Horseradish." ; The Pitchman: Ron Popeil and the Conquest of the American Kitchen ; The Ketchup Conundrum: Mustard Now Comes in Dozens of Varieties. Why Has Ketchup Stayed the Same? ; Blowing Up: How Nassim Taleb Turned the Inevitability of Disaster into an Investment Strategy ; True Colors: Hair Dye and the Hidden History of Postwar America ; John Rock's Error: What the Inventor of the Birth Control Pill Didn't Know About women's Health ; What the Dog Saw: Cesar Millan and the Movements of Mastery ; Part 2. Theories, Predictions, and Diagnoses: "It was Like Driving Down an Interstate Looking Through a Soda Straw" ; Open Secrets: Enron, Intelligence, and the Perils of Too Much Information ; Million-Dollar Murray: Why problems like Homelessness may be Easier to Solve Than to Manage ; The Picture Problem: Mammography, Air Power, and the Limits of Looking ; Something Borrowed: Should a Charge of Plagiarism Ruin Your Life? ; Connecting the Dots: The Paradoxes of Intelligence Reform ; The Art of Failure: Why some People Choke and Others Panic ; Blowup: Who can Be Blamed for a Disaster like the Challenger Explosion? No One, and We'd Better Get Used to It ; Part 3 Personality, Character, and Intelligence: "He'll be Wearing a Doubled-Breasted Suit Buttoned.'-and he was" ; Late Bloomers: Why do we Equate Genius with Precocity? ; Most Likely to Succeed: How Do We Hire When We Can't Tell Who's Right for the Job? ; Dangerous Minds: Criminal Profiling Made Easy ; The Talent Myth: Are Smart People Overrated? ; The New-Boy Network: What do Job Interviews Really Tell Us? ; Troublemakers: What Pit Bulls Can Teach Us About Crime. .

Reúne, por primera vez, lo mejor de los escritos de Gladwell de The New Yorker en la última década, que incluyen: la historia agridulce del inventor de la píldora anticonceptiva; los deslumbrantes inventos del pionero de la salsa para pasta Howard Moscowitz; destacando a Ron Popeil, el rey de la cocina estadounidense; y los secretos de Cesar Millan, el "susurrador de perros". Gladwell también explora las pruebas de inteligencia, los perfiles étnicos y el "sesgo de la retrospectiva", y por qué fue que todos en Silicon Valley se tropezaron con ellos mismos para contratar al mismo graduado universitario.