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Strategic management : concepts / Peter Wright, Mark J. Kroll, John A. Parnell.

By: Wright, Peter L [autor.]Contributor(s): Kroll, Mark J | Parnell, John AMaterial type: TextTextLanguage: English Publisher: New Jersey : Prentice Hall, 1998Edition: Fourth editionDescription: xiii, 336 páginas : ilustraciones, gráficas ; 25 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780136316237Subject(s): Planificación estratégica -- Estudio de casos | Estrategias empresariales -- Estudio de casos | Gerencia estratégica | Cambio organizacional | Casos en administraciónDDC classification: 658.4012
Contents:
Part I. The concepts and techniques of strategic management ; 1. Introduction to strategic management ; 2. External environmental opportunities and threats ; 3. The internal environmental: the firm´s resources, organizational mission, and goals ; 4. Corporate level strategies ; 5. Corporate portfolio management and related issues ; 6. Business unit strategies ; 7. Functional strategies ; 8. Strategy implementation: organizational structure ; 9. Strategy implementation: leadership, power, and organizational culture ; 10. Strategic control process and performance ; 11. Strategic management and the world marketplace ; 12. Strategic management in not for profit organizations. .
Review: Un texto para un curso de gestión estratégica y política empresarial, contiene casos y ejemplos de negocios realistas, discusiones sobre la gestión estratégica de empresas conocidas y ejercicios experimentales. Las funciones de aprendizaje incluyen conceptos clave, cuadros sobre aplicaciones exitosas y no exitosas de conceptos de gestión estratégica.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Libros Libros Biblioteca CESA

Diagonal 34 A No. 5 A - 23 

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Piso 1
General 658.4012 / W947s 1998 (Browse shelf(Opens below)) Ej.1 Available 7101026639
Total holds: 0

Incluye índice.

Part I. The concepts and techniques of strategic management ; 1. Introduction to strategic management ; 2. External environmental opportunities and threats ; 3. The internal environmental: the firm´s resources, organizational mission, and goals ; 4. Corporate level strategies ; 5. Corporate portfolio management and related issues ; 6. Business unit strategies ; 7. Functional strategies ; 8. Strategy implementation: organizational structure ; 9. Strategy implementation: leadership, power, and organizational culture ; 10. Strategic control process and performance ; 11. Strategic management and the world marketplace ; 12. Strategic management in not for profit organizations. .

Un texto para un curso de gestión estratégica y política empresarial, contiene casos y ejemplos de negocios realistas, discusiones sobre la gestión estratégica de empresas conocidas y ejercicios experimentales. Las funciones de aprendizaje incluyen conceptos clave, cuadros sobre aplicaciones exitosas y no exitosas de conceptos de gestión estratégica.

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