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Lost and founder : a painfully honest field guide to the startup world / Rand Fishkin

By: Fishkin, RandMaterial type: TextTextLanguage: English Publication details: New York : Portfolio/Penguin, 2018. Description: viii, 312 páginas : ilustraciones ; 24 cmISBN: 9780735213326Subject(s): Nuevas empresas -- Estados Unidos | Éxito en los negocios -- Estados Unidos | Emprendimiento empresarial -- Estados Unidos | Aptitud creadora en los negocios -- Estados Unidos | Industria del internet -- Estados UnidosDDC classification: 658.11
Contents:
Introduction. The startup cheat code ; Chapter 1. The truth shall set you free (from a lot of $#*% storms) ; Chapter 2. Why the startup world hates on services (and why you shouldn't) ; Chapter 3. Great founders don´t do what they love; they enable a vision ; Chapter 4. Beware the pivot ; Chapter 5. Startups carry their founder´s baggage ; Chapter 6. Don´t raise money for the wrong reasons or from the wrong people ; Chapter 7. So you´ve decided to ask complete strangers for millions of dollars ; Chapter 8. Founding a top 5 percent startup may not make you rich ; Chapter 9. Scalable marketing flywheels>growth hacks ; Chapter 10. Real values don´t help you make money (in the short term) ; Chapter 11. Living the lives of your customers and their influencers is a startup cheat code ; Chapter 12. Great products are rarely "minimally viable" ; Chapter 13. Should you sell your startup early? yes, probably ; Chapter 14. If management is the only way up, we´re all F´D ; Chapter 15. Vulnerability, weakness ; Chapter 16. Self-awareness is a superpower ; Chapter 17. Focus ;
Review: Rand Fishkin, fundador y ex CEO de Moz, revela cómo la "sabiduría" tradicional de Silicon Valley lleva a demasiadas startups por mal camino, con la transparencia y el humor que sus cientos de miles de lectores de blogs han llegado a amar. Todo el mundo sabe cómo se supone que es una historia de startup: un emprendedor joven y brillante tiene una idea genial, abandona la universidad, desafía a los escépticos, supera todas las probabilidades, gana miles de millones y se convierte en la envidia del mundo de la tecnología.
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Incluye índice

Introduction. The startup cheat code ; Chapter 1. The truth shall set you free (from a lot of $#*% storms) ; Chapter 2. Why the startup world hates on services (and why you shouldn't) ; Chapter 3. Great founders don´t do what they love; they enable a vision ; Chapter 4. Beware the pivot ; Chapter 5. Startups carry their founder´s baggage ; Chapter 6. Don´t raise money for the wrong reasons or from the wrong people ; Chapter 7. So you´ve decided to ask complete strangers for millions of dollars ; Chapter 8. Founding a top 5 percent startup may not make you rich ; Chapter 9. Scalable marketing flywheels>growth hacks ; Chapter 10. Real values don´t help you make money (in the short term) ; Chapter 11. Living the lives of your customers and their influencers is a startup cheat code ; Chapter 12. Great products are rarely "minimally viable" ; Chapter 13. Should you sell your startup early? yes, probably ; Chapter 14. If management is the only way up, we´re all F´D ; Chapter 15. Vulnerability, weakness ; Chapter 16. Self-awareness is a superpower ; Chapter 17. Focus ;

Rand Fishkin, fundador y ex CEO de Moz, revela cómo la "sabiduría" tradicional de Silicon Valley lleva a demasiadas startups por mal camino, con la transparencia y el humor que sus cientos de miles de lectores de blogs han llegado a amar.

Todo el mundo sabe cómo se supone que es una historia de startup: un emprendedor joven y brillante tiene una idea genial, abandona la universidad, desafía a los escépticos, supera todas las probabilidades, gana miles de millones y se convierte en la envidia del mundo de la tecnología.

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