Marketing in an electronic age / edited by Robert D. Buzzell ; contributors, Vincent P. Barabba ... [y otros].
Material type: TextLanguage: English Series: Research colloquium / Harvard Business SchoolPublisher: Boston, MA : Harvard Business School Press, 1985Description: x, 404 páginas : ilustraciones ; 25 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0875841597Subject(s): Tele mercadeo | Procesamiento electrónico de datos | Mercadeo electrónico | Telemercadeo -- United StatesDDC classification: 658.8Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros |
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / B989m (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101005855 | ||
Libros |
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / B989m (Browse shelf(Opens below)) | Ej. 2 | 2 | Available | 7101005856 |
Total holds: 0
Browsing Biblioteca CESA shelves, Shelving location: Piso 1, Collection: General Close shelf browser (Hides shelf browser)
658.8 / B964p Promoción : conceptos y estrategias / | 658.8 / B979c Casos de éxito en marketing / | 658.8 / B989m Mercadotecnia, un análisis contemporáneo / | 658.8 / B989m Marketing in an electronic age / | 658.8 / B989m Marketing in an electronic age / | 658.8 / B989p The PIMS principles : linking strategy to performance / | 658.8 / B995m 2001 Marketing el valor de provocar / |
Includes index.
Bibliografía: p 380\395.
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