Marketing : crear y mantener clientes en un mundo de comercio\e / William G. Zikmund, Michael d'Amico ; translator Manuel Ortiz Staines.
Material type:
TextLanguage: Spanish Original language: English Publisher: México : Thomson Learning, 2002Edition: 7a editionDescription: 2 volúmenes : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9706860967; 9706860975Subject(s): Mercadeo por internet | Comercio electrónico | Administración de mercadeoDDC classification: 658.84
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General | 658.84 / Z68m 2002 (Browse shelf(Opens below)) | V. 2 | Ej. 1 | Available (Sin restricciones) | 7101023391 |
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Título original Marketing.
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