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Marketing management : knowledge and skills / J. Paul Peter, James H Donelly.

By: Peter, J Paul [autor.]Contributor(s): Donelly, James HMaterial type: TextTextLanguage: English Publisher: New York : McGraw-Hill Irwin, 2013Description: xvii, 796 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780077861056Subject(s): Plan de mercadeo | Mercadeo -- Administración | Mercadeo -- Administración -- Estudio de casos | Mercadeo internacionalDDC classification: 658.8
Contents:
1. Essentials of marketing ; 2. Analysing marketing problems and cases ; 3. Financial analysis for marketing decisions ; 4. Marketing management cases ; 5. Strategic marketing cases ; 6. Developing marketing plans.
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Libros Libros Biblioteca CESA

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General 658.8 / P441m 2013 (Browse shelf(Opens below)) Ej.1 Available 7101022667
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Incluye índice.

1. Essentials of marketing ; 2. Analysing marketing problems and cases ; 3. Financial analysis for marketing decisions ; 4. Marketing management cases ; 5. Strategic marketing cases ; 6. Developing marketing plans.

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