Marketing management : knowledge and skills / J. Paul Peter, James H Donelly.
Material type: TextLanguage: English Publisher: New York : McGraw-Hill Irwin, 2013Description: xvii, 796 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780077861056Subject(s): Plan de mercadeo | Mercadeo -- Administración | Mercadeo -- Administración -- Estudio de casos | Mercadeo internacionalDDC classification: 658.8
Contents:
1. Essentials of marketing ; 2. Analysing marketing problems and cases ; 3. Financial analysis for marketing decisions ; 4. Marketing management cases ; 5. Strategic marketing cases ; 6. Developing marketing plans.
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General | 658.8 / P441m 2013 (Browse shelf(Opens below)) | Ej.1 | Available | 7101022667 |
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658.8 / P426e 2015 Essentials of marketing : a marketing strategy planning approach / | 658.8 / P438m Marketing social : teoria y practica / | 658.8 / P438p Plan de incorporación y desarrollo de la mercadotécnia hospitalaria en México / | 658.8 / P441m 2013 Marketing management : knowledge and skills / | 658.8 / P455b Basic marketing : a global managerial approach / | 658.8 / P455b Basic marketing : a global managerial approach / | 658.8 / P478a Administración del marketing : conocimiento y habilidades, texto, análisis, planes / |
Incluye índice.
1. Essentials of marketing ; 2. Analysing marketing problems and cases ; 3. Financial analysis for marketing decisions ; 4. Marketing management cases ; 5. Strategic marketing cases ; 6. Developing marketing plans.
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