Sticky branding : 12.5 principles to stand out, attract customers, and grow an incredible brand / Jeremy Miller.
Material type:
TextLanguage: English Publisher: Toronto : Dundurn Press, 2015Description: 213 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9781459728103; 9781459728110; 9781459728127Subject(s): Gestión de productos | Mercadeo de productos de marcaDDC classification: 658.827 | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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General | 658.827 / M612s 2015 (Browse shelf(Opens below)) | Ej.1 | Available (Sin restricciones) | 7101021519 |
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| 658.827 / M334m 2013 Marca y comunicación empresarial / | 658.827 / M342s 2001 Smart : lo fundamental y lo más efectivo acerca de las marcas y el branding / | 658.827 / M379a Arquitectura de marcas : modelo general de construcción de marcas y gestión de sus activos / | 658.827 / M612s 2015 Sticky branding : 12.5 principles to stand out, attract customers, and grow an incredible brand / | 658.827 / M647b 2017 Building a storybrand : clarify your message so customers will listen / | 658.827 / M647c 2018 Cómo construir una storybrand : clarifica tu mensaje para que la gente te escuche / | 658.827 / M712h How to brand nations, cities and destinations : a planning book for place branding / |
Part 1. Position to win ; 2. Authentic differentiation ; 3. Punch outside your weight class. Principle ; 4. Over commit, over deliver.
Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding's 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
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