Effective public relations / Scott M. Cutlip, Allen H. Center, Glen M Broom.
Material type:
TextLanguage: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2006Edition: Ninth editionDescription: xviii, 486 páginas : ilustraciones ; 25 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0130082007Subject(s): Relaciones públicas en bancos | Comunicación en mercadeo | Análisis de mercadeo -- Administración | Relaciones PúblicasDDC classification: 659.2 Online resources: Table of contents
Contents:
Part 1. Concept, practitioners, context, and origins ; Part 2. Foundations ; Part 3. Management process ; 4. The practice.
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General | 659.2 / C875e 2006 (Browse shelf(Opens below)) | Ej.1 | Available | 7101022469 |
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| 659.2 / B627c Casos de relaciones públicas internacionales / | 659.2 / B862a 2009 Applied Public Relations : Cases in stakeholder management / | 659.2 / C678p A public relations primer : thinking and writing in context / | 659.2 / C875e 2006 Effective public relations / | 659.2 / C989r Relaciones públicas / | 659.2 / G142c 2008 Corporate reputation : 12 steps to safeguarding and recovering reputation / | 659.2 / G415m 2010 Marketing public relations : a marketer's approach to public relations and social media / |
Includes bibliographical references and index.
Part 1. Concept, practitioners, context, and origins ; Part 2. Foundations ; Part 3. Management process ; 4. The practice.
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