Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear ; James R. Taylor ; traducción Antonio José Godoy ; revisión técnica Juan Gonzalo Londoño J.
Material type:
TextLanguage: Spanish Original language: English Publisher: México ; Bogotá : McGraw\Hill Latinoamericana, 1981Edition: 2a editionDescription: 737 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9684224532Subject(s): Mercadeo -- InvestigacionesDDC classification: 658.83
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.83 / K557i (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101005911 |
Total holds: 0
Incluye bibliografías e índices.
Título original Marketing research. An applied approach.
There are no comments on this title.