Brand Leadership : Building Assets In an Information Economy / David A. Aaker y Erich Joachimsthaler.
Material type:
TextLanguage: English Publisher: [Washington D.C.] : The Free Press, 2009Description: 351 páginas : ilustracionesContent type: texto Media type: computadora Carrier type: recurso en líneaISBN: 9780743203784Subject(s): Marca de productos | Marca de productos -- Valoración | Mercadeo -- InvestigacionesDDC classification: 658.83
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|---|
Recurso electrónico
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Recursos de información electrónicos y digitales | EBR658.83 A111b (Browse shelf(Opens below)) | Ej. 2 | Ej. 2 | Available | Disponible Kindle No 003, 0048, 166, 167, 171 | 0315 |
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| EBR658.827 / T574d 2010 Delivering the promise of your brand, keeping the promise : and other keys to creating Brands People Love / | EBR658.827 / T574t 2009 The Truth About Creating Brands People Love / | EBR658.827 / T977k 2005 Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management / | EBR658.83 A111b Brand Leadership : Building Assets In an Information Economy / | EBR658.83 / B967m1 2014 Marketing research / | EBR658.83 / D261b 2002 Building the brand\driven business : operationalize your brand to drive profitable growth / | EBR658.834 / E177c 2013 Consumer behaviour : applications in marketing / |
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