A framework for marketing management / Philip Kotler, Kevin Lane Keller.

By: Kotler, Philip, 1931- [autor.]Contributor(s): Keller, Kevin Lane, 1956-Material type: TextTextLanguage: English Publisher: Boston, MA : Prentice Hall, 2012Edition: Fifth editionDescription: xxiii, 332 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0132539306; 9780132539302; 9780132539302Subject(s): Estrategias de mercadeo | Mercadeo | Mercadeo -- Management | Análisis de mercadeo | Planificación del mercadeoDDC classification: 658.83
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