A framework for marketing management / Philip Kotler, Kevin Lane Keller.
Material type:
TextLanguage: English Publisher: Boston, MA : Prentice Hall, 2012Edition: Fifth editionDescription: xxiii, 332 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0132539306; 9780132539302; 9780132539302Subject(s): Estrategias de mercadeo | Mercadeo | Mercadeo -- Management | Análisis de mercadeo | Planificación del mercadeoDDC classification: 658.83
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General | 658.83 / K874a (Browse shelf(Opens below)) | Ej. 1 | 1 | Available (Sin restricciones) | 7101020224 |
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| 658.83 / K557i Investigación de mercados : un enfoque aplicado / | 658.83 / K557i Investigación de mercados : un enfoque aplicado / | 658.83 / K557m Marketing research : an applied approach / | 658.83 / K874a A framework for marketing management / | 658.83 / L293v Vademécum de Mercados 2010-2011 : 10.000 empresas / | 658.83 / L293v Vademécum de Mercados 2010-2011 : 10.000 empresas / | 658.83 / L293v Vademécum de mercados 2011 : 10.000 empresas / |
Includes bibliographical references and indexes.
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