Crossing the chasm : marketing and selling high-tech products to mainstream customers / Geoffrey A. Moore.
Material type: TextLanguage: English Publisher: [Washington D.C.] : Harper Business, 1991Edition: Revised EditionDescription: 227 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0066620023Subject(s): Alta Tecnología -- Mercadeo | Innovaciones tecnológicas -- MercadeoDDC classification: 658.8Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros |
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / M821c (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101019986 |
Total holds: 0
Incluye índice (p.213-227)
Sala Mercadeo.
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