Socialnomics : how social media transforms the way we live and do business / Erik Qualman.
Material type: TextLanguage: English Publisher: Hoboken, NJ : John Wiley & Sons, Inc., [2013]Edition: Second editionDescription: xviii, 316 páginas : ilustraciones ; 23 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 1118232658; 9781118232651Subject(s): Internet en los negocios -- Aspectos sociales | Medios de comunicación social | Mercadeo | Mercadeo por internet | Comercio electrónico | Medios de comunicación de masas -- Aspecto social | Redes sociales -- Aspectos económicosDDC classification: 658.872Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|---|
Libros |
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.872 / Q16s (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101019965 | ||
Libros |
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.872 / Q16s (Browse shelf(Opens below)) | Ej. 2 | 2 | Available | 7101019964 |
Browsing Biblioteca CESA shelves, Shelving location: Piso 1, Collection: General Close shelf browser (Hides shelf browser)
658.872 / O741c 2015 Competitive marketing : a strategic approach / | 658.872 / P238p 2016 Platform revolution : how networked markets are transforming the economy and how to make them work for you / | 658.872 / Q16s Socialnomics : how social media transforms the way we live and do business / | 658.872 / Q16s Socialnomics : how social media transforms the way we live and do business / | 658.872 / R333m 2014 Impulse el crecimiento de su negocio con marketing online / | 658.872 / R351p 2012 La pregunta decisiva 2.0 / | 658.872 / R952u 2014 Understanding digital marketing : marketing strategies for engaging the digital generation / |
Foreword \\ Acknowledgments \\ About this book \\ Introduction \\ Word of mouth goes world of mouth \\ Social media = preventative behavior \\ Social media = braggadocian behavior \\ What we can learn from politics \\ I care more about what my neighbor thinks than what google thinks \\ Death of social schizophrenia \\ Winners and losers in a 140\character world \\ Next steps for companies and the glass house generation \\ Social media rolodex and resources \\ Social ROI \\ Social success secrets (give them to me.
There are no comments on this title.