Marketing research essentials / Carl McDaniel, Jr., Roger Gates.

By: Mcdaniel, Jr., Carl [autor.]Contributor(s): Gates, RogerMaterial type: TextTextLanguage: English Publisher: [Washington D.C.] : Wiley, 2013Edition: Eighth ediciónDescription: 452 páginas : fotografíasContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9781118249321Subject(s): Diseños de investigación de mercados | Encuestas e investigación | Mercadeo | Investigación de mercadeoDDC classification: 658.83
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General 658.83 / M134m (Browse shelf(Opens below)) Ej. 1 1 Available (Sin restricciones) 7101019860
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Incluye índice (p.437-452)

Incluye bibliografía (p.421-435)

Sala Mercadeo.

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