Marketing planning and strategy / Subhash C. Jain, George T. Haley.
Material type:
TextLanguage: English Publisher: [Washington D.C.] : Cengage Learning, 2009Edition: Eighth ediciónDescription: 643 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 1426639074; 9781426639074Subject(s): Planeación de mercadeo | Mercadeo | Administración de mercadeoDDC classification: 658.802
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General | 658.802 / J254m (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101019804 |
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| 658.802 / H893s Strategic database marketing / | 658.802 / J124s Strategic database marketing / | 658.802 / J24m Marketing strategy and uncertainty / | 658.802 / J254m Marketing planning and strategy / | 658.802 / J62p 2020 Principles and practice of marketing / | 658.802 / K394s Strategic marketing problems : cases and comments / | 658.802 / K394s Strategic marketing problems : cases and comments / |
Incluye índice (p.635-643)
Sala Mercadeo.
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