International marketing : strategy and theory / Sak Onkvisit, John J. Shaw.

By: Onkvisit, Sak [autor.]Contributor(s): Shaw, John J [coautor]Material type: TextTextLanguage: English Publisher: [Washington D.C.] : Routledge, 2008Edition: Fifth editionDescription: 710 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780415772617Subject(s): Comercio exterior | Mercado de exportación | Mercado de exportación -- AdministraciónDDC classification: 658.84
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