Marketing strategy : a decision-focused approach / Orville C. Walker, Jr, John W. Mullins.
Material type: TextLanguage: English Publisher: [Washington D.C.] : McGraw-Hill Irwin, 2011Edition: Seventh editionDescription: 352 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780073381152Subject(s): Administración de mercado | Planeación de mercadeo | Estrategias de mercadeoDDC classification: 658.8Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Reserva |
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Reserva | 658.8 / W177m (Browse shelf(Opens below)) | Ej. 1 | Available | 7101018673 |
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658.8 / K874m 2016 Marketing management / | 658.8 / K874m19 2017 Marketing 4.0 : moving from traditional to digital / | 658.8 / K874ma Marketing 3.0 / | 658.8 / W177m Marketing strategy : a decision-focused approach / | 658.8 / W177m 2005 Marketing estratégico / | 658.8 / W177m1 2014 Marketing strategy : a decision\focused approach / | 658.8 / Z48m Marketing de Servicios / |
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