Marketing management / Philip Kotler, Kevin Lane Keller.
Material type:
TextLanguage: English Publisher: Upper Saddle River, NJ : Prentice Hall, 2012Edition: Fourteenth [edition]Description: xxii, 657, 127 páginas sin numerar : ilustraciones ; 29 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0132102927; 9780132102926Subject(s): Mercadeo -- ManagementDDC classification: 658.8 Online resources: Recurso digital | Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Includes bibliographical references and index.
Understanding marketing management \\ Defining marketing for the 21st century \\ Developing marketing strategies and plans \\ Capturing marketing insights \\ Collecting information and forecasting demand \\ Conducting marketing research \\ Connecting with customers \\ Creating long\term loyalty relationships \\ Analyzing consumer markets.
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