Consumer behaviour / Martin Evans, Ahmad Jamal, Gordon Foxall.
Material type:
TextLanguage: English Publisher: Chichester (England) : Wiley, 2009Edition: Second editionDescription: xv, 560 páginas : ilustraciones ; 26 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780470994658Subject(s): Psicología del mercadeo | Consumidores -- Aspectos psicológicos | Comportamiento del consumidorDDC classification: 658.8342
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General | 658.8342 / E924c (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101016696 |
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| 658.834 / W764e El espíritu del nuevo consumidor : actitudes, comportamientos y preferencias de los e\clientes / | 658.8342 / A765c Consumers / | 658.8342 / E843e 2017 Ethics and neuromarketing / Editor Andrew R. Thomas...[y otros]. | 658.8342 / E924c Consumer behaviour / | 658.8342 / F938c 2015 El cerebro del consumo : ¿qué nos venden y que compramos? / | 658.8342 / J661n No piense en color rosa / | 658.8342 / K63e 2019 Estamos ciegos / |
Incluye referencias bibliográficas (p. [513]\546) e índice.
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