Fijando precios para ganar competitividad : últimas tendencias en política de precios / Jagmohan Raju, Z. John Zhang ; traducción Emili Atmetlla.
Material type: TextLanguage: Spanish Original language: English Series: Wharton School Publishing. MarketingPublisher: Barcelona : Profit, 2010Description: 220 páginas : ilustraciones ; 23 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9788492956180Subject(s): Mercadeo | Política de preciosDDC classification: 658.816Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Título original Smart pricing : how google, priceline, and leading businesses use pricing innovation for profitability.
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