Place branding : glocal, virtual and physical identities, constructed, imagined and experienced / Robert Govers and Frank Go.
Material type:
TextLanguage: English Publisher: Basingstoke (England) : Palgrave Macmillan, 2009Description: xiv, 324 páginas : ilustraciones, mapas ; 25 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0230230733; 9780230230736; 9780230230736Subject(s): Marca de productos -- Administración | Marca de productos -- Países desarrollados | Competencia Económica Internacional | Turismo -- Marketing | Administración de productos | Relaciones internacionales | Turismo -- United Arab Emirates -- Dubai -- Case studiesDDC classification: 658.827
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General | 658.827 / G721p (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101016974 |
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| 658.827 / G574b Branding emotional : the new paradigm for connecting brands to people / | 658.827 / G574b Branding emotional : the new paradigm for connecting brands to people / | 658.827 / G574b 2009 Branding emocional : el nuevo paradigma para conectar las marcas emocionalmente con las personas / | 658.827 / G721p Place branding : glocal, virtual and physical identities, constructed, imagined and experienced / | 658.827 / G752g 2014 Las grandes marcas en Colombia : 50 íconos de historia / | 658.827 / G752g 2014 Las grandes marcas en Colombia : 50 íconos de historia / | 658.827 / H236h Handbook on tourism destination branding. |
Includes bibliographical references and indexes.
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